7.2 ENABLERS Enabler 1: Profile 20 RAISING OUR GAME A Strategy for Sport at Trinity 2015 - 2018 OBJECTIVE INCREASE THE PROFILE OF SPORT WITHIN AND OUTWARD OF THE UNIVERSITY THAT CAPTURES THE ATTENTION OF THE CAMPUS COMMUNITY AND IS USED TO PROMOTE TRINITY COLLEGE. Sport must be instantly recognisable as a key part of the Trinity offer and in line with the identity of the University, the presentation of sport should be visual, creative and current, to attract increased awareness, interest and participation by the College community. With an increased profile, Sport will prove of benefit in respect of recruitment, retention, student satisfaction and connections with Alumni. Of paramount consideration is the impact of sport as a good news story. Sport can be used as a tool to reinvigorate and nurture collegiality amongst students and staff resulting in improved productivity, application and ownership. There is no other similar medium that has the power to achieve this. Sport also contributes to the University’s reputation nationally and internationally amongst graduates, communities, schools, businesses and potential students. ACTIONS E1.1 In line with the current University identity, create a ‘Trinity Sport’ identity that will be instantly recognisable within and outside of Trinity and will represent the breadth of sporting opportunities in Ireland’s premier University; E1.2 Organise an annual Trinity Sports Awards event that will profile the success and achievements of individuals and teams within Trinity and will be attended by students, staff, alumni and community partners; E1.3 Secure University wide coverage of showcase sports events each year to include Performance Sports Event, Trinity Regatta and Trinity Sports Awards; E1.4 Work with the Communications Office to formulate a regular ‘Sports Update’ that is circulated within Trinity to students and staff and profiles key results and activities from Sport; E1.5 Better utilise social media outlets to communicate relevant sports updates to students, staff and community users which in turn, will increase participation at all levels; E1.6 Secure a regular presence on the Trinity Global Home Page with relevant sports stories and headlines; E1.7 Create a network of high profile Trinity Sport ‘Ambassadors’, who can endorse the University’s sporting experience, showcase events and programmes; E1.8 Develop key partnerships, collaborations and service liaisons which enhance the profile of Trinity Sport and the University. Success will be achieved when sport is featured on a regular basis on the Trinity Global Home Page and sport is used by the University to better promote the perception of Trinity on a local and international level. This will be measured by:
TCD Strategy Document for Sport
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