4 Sport Enhances Profile ‘Every great advance that Trinity has made has been in partnership with others’ xii (Strategic Plan, Trinity College Dublin) Sport has an enormous role to play to enhance and promote the University’s profile and reputation in national and international arenas, whether it is through top class facilities, successes of the teams and top performing athletes, awards, representations, ambassadors or showcase events. Sport celebrates, rewards achievements and recognises the talents of Trinity sports men and women. The celebration of 45 ‘Trinity Olympians’ in June 2012 demonstrated that sporting talent brings profile and pride to the University colours. Sport is a useful selling point to attract and retain high performing students. 59% of UK students rate the recreational sports programme as an important factor in their choice of college or university whilst 76% of international students in the UK see recreational sports as an important component to students’ quality of life and time at universityxiii. Sport proactively supports the goals of the Global Relations Strategy to increase and support the numbers of international students as well as playing a pivotal role in the current drive to promote a ‘Trinity Identity’ around the globe. Various sporting events and programmes targeted at international students provide a welcoming and meaningful platform for enhancing the global recruitment programme. Sport is undoubtedly a useful and interesting medium to market and communicate the University’s message, boosting reputation and rankings.xiii xii Strategic Plan 2014-2019, Trinity College Dublin, Introduction xiii A UK Guide to Enhancing International Student Experience, March 2010 6 RAISING OUR GAME A Strategy for Sport at Trinity 2015 - 2018 “Sport is a microcosm for life itself. The lessons we learn in College sport help shape us for our lives ahead. The friendships we make endure and the corinthian values guide us. Thus, what we learn in the sporting arenas representing our colleges stays with us and can be equally compelling as what we learn in the lecture halls.” Kingsley Aikins Graduate and founder / CEO Diaspora Matters
TCD Strategy Document for Sport
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